Whiteflash Reviews: Falling In Love Doesn’t Have To Be Expensive

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Whiteflash diamond ringLooking for a less expensive way to purchase your sweetie’s engagement ring? Have you looked into purchasing the ring online from a company like Whiteflash? Some Whiteflash engagement rings are less expensive than the rings you may get from the traditional brick and mortar stores like Kay Jewelers or Jared’s. Check out what Whiteflash has to offer and if they have a ring you want to put on someone’s finger.

Visit Whiteflash’s Website


Site Usability 9.0
Price 8.0
Customer Service & Reputation 9.0
Options to Choose From 8.0
View of Diamond Before Purchase 9.0


  • Real pictures and videos of each diamond
  • Live chat, email, phone and FAQs
  • 30-day money back guarantee
  • One year service plan
  • One year buy back guarantee
  • 100% Lifetime Trade-Up Guarantee
  • 2015 BBB Pinnacle Award Winner & A+ Rating
  • Certified ISO 9000 Quality Control System
  • Large selection of “Ideal” diamonds
  • Exclusive provider of A CUT ABOVE® Super Ideal Diamonds


  • Majority of their inventory is round cut diamonds

Key Features

  • Members of the American Gem Society, which is the most prestigious organization in the jewelry industry.
  • Staff has GIA and AGS credentials.
  • Dedicated photo department for in-house images of each gem.
  • Large selection of designer rings: Tacori, Verragio, Simon G and more.
  • Free, insured shipping anywhere in the world
  • 3-Year & Lifetime Ultimate Care Plan: jewelry protection for 3 years or lifetime while you own it. (Cost is determined by the jewelry price.)


Whiteflash rings vary in price depending on setting and diamond (and a large portion of their inventory are designer rings, which means the pricing is usually set by the brand). When we made our comparisons on prices against other retailers both online and brick and mortar, Whiteflash jewelry came out in the middle range.

Some Whiteflash diamonds were toward the lower end but with some settings the prices were higher than competitors’. We suggest choosing your own ring and seeing how the price comes out against other companies. Here are some popular Whiteflash competitors for you to compare.


Our link above applies discounts if available.

What Do Customers Think?

Have you been looking at engagement rings online? Trying to figure out if you should buy from Whiteflash, let alone an engagement ring online?

Positive Reviews

Even under the adversity of the hurricane that hit Houston, the white flash team was able to deliver an amazing engagement ring on schedule through overnight shipping (which they covered). My wife as well as I send a big thanks to the team for an amazing custom ring. It’s hard nowdays to find a company that provides a product of this quality with amazing customer service in a competitive price range. Thanks Sheerah and team! – Amant Z., Yelp 9/25/2017

My husband decided to buy me a “cut above” solitaire diamond ring as an upgrade to my original engagement ring – what an amazing gift! He searched through several on-line websites in search of a brilliant and beautiful perfect stone and called Brittany at Whiteflash for advice. She was extremely helpful and spoke to us several times, answered all our questions, and gave us advice on which diamond best fit our criteria. There was absolutely no pressure to buy and Brittany offered to personally pull out the stones to examine for us. With her guidance we were able to find a 1.54 carat brilliantly cut round diamond and a cathedral pave platinum setting. I am extremely happy with the finished product and Whiteflash/Brittany provided too-notch service.  In fact, we immediately became a repeat customer as my son was about to propose to his girlfriend- we recommended Whiteflash and he had an awesome experience as well. – Barbara F., Yelp 10/6/2017

Negative Reviews

I was pleased with WF until we were told that the lifetime upgrade had been changed to a one time upgrade. Now we’re locked into an agreement because I’ve had my ring 5 years but when my husband want to surprise upgrade it this year, we found out they magically changed their policy and we are out of luck. Take your business elsewhere if this is important to you. – Amanda G., Yelp 9/25/2016

After speaking to the sales woman on the phone, I wished to pay for my ring on my credit card.  She required me to scan or copy the both sides of my credit card AND a photo ID.  I never had to do that with any other merchant no matter what amount.  Also note that many positive reviews are filtered – meaning that many of the reviews are written by WF themselves!  Just didn’t feel comfortable in working with Whiteflash. – Kris W., Yelp 10/24/2012

How To Clean Your Jewelry

Whiteflash has some tips on how to keep your engagement ring looking shiny and sparkly.

How Do You Know You’ve Found “the Ring”?

Visit Whiteflash’s Website

Is it within your budget? Have you found the person whom you want to spend forever with? If you answered “yes” to both of these questions, you’re off to a good start! The hard part of finding “the ring” is finding the person you want to put the ring on. In a sea full of fish, it can be difficult to find “the one.” As long as you’ve found the one, you’ll find the ring that displays your love perfectly. If you are interested in other retailers, click here to read our online engagement ring provider comparison.

What questions do you have about buying a ring online from Whiteflash?

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Disclaimer: the information provided through this website should not be used to diagnose or treat a health problem or disease; it is not intended to offer any legal opinion or advice or a substitute for professional safety advice or professional care. Please consult your health care provider, attorney, or product manual for professional advice. Products and services reviewed are provided by third parties; we are not responsible in any way for them, nor do we guarantee their functionality, utility, safety, or reliability. Our content is for educational purposes only.

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The fact they are Certified ISO 9000 is a HUGE selling point!