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Whiteflash Reviews: Falling in Love Doesn’t Have to Be Expensive

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Whiteflash diamond ringLooking for a less expensive way to purchase your sweetie’s engagement ring? Have you looked into purchasing the ring online from a company like Whiteflash? Some Whiteflash engagement rings are less expensive than the rings you may get from the traditional brick and mortar stores like Kay Jewelers or Jared’s. Check out what Whiteflash has to offer and if they have a ring you want to put on someone’s finger.

Whiteflash logoVisit Whiteflash’s Website

Looking for a less expensive way to purchase your sweetie's engagement ring? Have you looked into purchasing the ring online from a company like Whiteflash? Some Whiteflash engagement rings are less expensive than the rings you may get from the traditional brick and mortar stores like Kay Jewelers or Jared's. Check out what Whiteflash has to offer and if they have a ring you want to put on someone's finger. Visit Whiteflash's Website Key Features Members of the American Gem Society, which is the most prestigious organization in the jewelry industry. Staff has GIA and AGS credentials. Dedicated photo department…

Review Overview

Site Usability
Price
Customer Service & Reputation
Options To Choose From
View of Diamond Before Purchase

4.30/5.00

Summary : Whiteflash is priced in the middle for online diamond retailers and they have many options to choose from. They have good customer service and the site is relatively easy to navigate. Whiteflash boasts about having real images and video for every diamond but we can't find them for some of the diamonds, so they lose points for site usability and view of the diamond before purchase.

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Key Features

  • Members of the American Gem Society, which is the most prestigious organization in the jewelry industry.
  • Staff has GIA and AGS credentials.
  • Dedicated photo department for in-house images of each gem.
  • Large selection of designer rings: Tacori, Verragio, Simon G and more.
  • Free, insured shipping anywhere in the world

Pros

Cons

    • Real pictures and videos of each in-house diamond
    • Live chat, email, phone and FAQs
    • 30-day money back guarantee
    • One year service plan
    • One year buy back guarantee
    • 100% Lifetime Trade-Up Guarantee
    • 2015 BBB Pinnacle Award Winner
    • A+ BBB rating
    • Certified ISO 9000 Quality Control System
    • Large selection of “Ideal” diamonds
    • Exclusive provider of A CUT ABOVE® Super Ideal Diamonds
  • Not the best variety – majority of their diamond inventory is round and princess cut

Pricing

Whiteflash rings vary in price depending on setting and diamond (and a large portion of their inventory are designer rings, which means the pricing is usually set by the brand). When we made our comparisons on prices against other retailers both online and brick and mortar, White Flash jewelry came out in the middle range. On some White Flash diamonds were toward the lower end but with some settings the prices were higher than competitors’. We suggest choosing your own ring and seeing how the price comes out against other companies. Here are some popular Whiteflash competitors for you to compare.

What Do Customers Think?

Have you been looking at engagement rings online? Trying to figure out if you should buy from Whiteflash, let alone an engagement ring online?

Positive Reviews

Amazing… the ring, the service, the custom setting…  i did a whole lot of research and it finally came down to whiteflash.  their website was excellent and made the decision to use them easier as they gave the most info on the diamond with out seeing it first hand.  communication was great and although i was nervous at first, it turned out unbelievable.  i’d recommend it to anyone that’s serious about getting a beautiful diamond.  remember: cut is king!!! – Quyen O., Yelp! 9/12/2016

Everything about my engagement and wedding ring shopping experience with Whiteflash has been top notch.  I have to call out Brittany, Sarah and Vera since they were so good to work with too.  I know purchasing something as expensive and meaningful as an engagement ring can be a bit frightening to do online, but the level of detail they go into on their website, over the phone and email about their products made me feel very comfortable that I was getting what I was looking for.  Great quality and great customer service at a great price. – Eddie B., Yelp! 9/14/2016

Negative Reviews

I was pleased with WF until we were told that the lifetime upgrade had been changed to a one time upgrade. Now we’re locked into an agreement because I’ve had my ring 5 years but when my husband want to surprise upgrade it this year, we found out they magically changed their policy and we are out of luck. Take your business elsewhere if this is important to you. – Amanda G., Yelp! 9/25/2016

After speaking to the sales woman on the phone, I wished to pay for my ring on my credit card.  She required me to scan or copy the both sides of my credit card AND a photo ID.  I never had to do that with any other merchant no matter what amount.  Also note that many positive reviews are filtered – meaning that many of the reviews are written by WF themselves!  Just didn’t feel comfortable in working with Whiteflash. – Kris W., Yelp! 10/24/2012

How to Clean Your Jewelry

Whiteflash has some tips on how to keep your engagement ring looking shiny and sparkly.

How Do You Know You’ve Found “the Ring”?

Visit Whiteflash’s Website

Is it within your budget? Have you found the person whom you want to spend forever with? If you answered “yes” to both of these questions, you’re off to a good start! The hard part of finding “the ring” is finding the person you want to put the ring on. In a sea full of fish, it can be difficult to find “the one.” As long as you’ve found the one, you’ll find the ring that displays your love perfectly. If you are interested in other retailers, click here to read our online engagement ring provider comparison.

What questions do you have about buying a ring online from Whiteflash?


About Kimberly Alt
Kimberly is always up for an adventure. She’s used to living out of a suitcase and travels consistently. Her first time out of the country was to Thailand, where she spent 4 1/2 months traveling throughout southeast Asia. Kimberly enjoys exploring new places and diving into new cultures. While Kimberly isn’t traveling you can find her baking, playing volleyball or just hanging out at home (since she’s rarely there!).
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1 Comment on "Whiteflash Reviews: Falling in Love Doesn’t Have to Be Expensive"

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whiteny
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whiteny

The fact they are Certified ISO 9000 is a HUGE selling point!

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