James Allen Reviews: Buy A Ring With Confidence

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James Allen logoClick, click, click… you’ve now created your ideal engagement ring. You’ve chosen the metal, band and diamond to make the perfect ring for your soon to be fiancé. James Allen tries to simplify the ring buying process by educating shoppers on what really matters when ordering a ring. Shoppers can examine any stone in James Allen’s inventory 360° so you know what the diamond looks like. James Allen is able to offer a larger selection of diamonds at better values than the typical brick and mortar stores since it is online. The downside? Very few people know about James Allen, so unless you’re doing your research (which it looks like you are!), you probably won’t hear about them since they don’t do tons of national advertising. We’ve chosen James Allen as our top pick for best online engagement retailer and have some personal experience to share with you too!

Visit James Allen’s Website

Review Overview

Site Usability
Customer Service & Reputation
Options To Choose From
View of Diamond Before Purchase


James Allen has one of the best reputations for online jewelers. The site is easy to use and the prices are great. Every now and then you'll run accross a complaint for customer service and it can be overwhelming to choose a diamond from the number of options available. But overall we think James Allen is the company to beat when it comes to online engagement rings.

Key Features

  • Representatives go through 6 weeks of in-depth jewelry and diamond training before speaking with their first customer.
  • All diamonds are conflict-free, meaning they were obtained legally and not sold to fund conflicts or civil wars.
  • Sliders help narrow down your diamond choice by determining the level of 4C’s you want:

James Allen Slider



  • Real pictures of each diamond allow you a 360 degree view of diamond and magnified 20x
  • Less expensive than a brick and mortar jeweler
  • Narrow diamond choices down by setting specifications
  • Excellent Design Your Own feature
  • Live chat, email and 24/7 phone support
  • Fantastic customer service that is non-commissioned, so they do not practice aggressive sales tactics
  • 30-day returns
  • 1 free ring sizing within 60 days
  • Lifetime warranty
  • Stunning shipping packaging
  • A+ BBB rating
  • Huge inventory, more than 60,000 loose diamonds to choose from
    • Resizing and cleaning can take 2-3 weeks


Prices are typically 30-50% less through James Allen than if you went to a brick and mortar jeweler. So if you’re budgeting to spend $5,000 on an engagement ring you can get a better quality diamond or larger diamond if you purchased a ring from James Allen instead of going to Kay’s or Jared, for example.


We are unaware of any James Allen coupons at this time.

Our Experience with James Allen

My husband purchased my engagement ring from James Allen and we were happy with the experience, so we purchased our wedding bands through James Allen as well. Below is his testimonial of his buying experience with this online engagement ring website:

James Allen made it really simple for me to buy an engagement ring. They had a handy section that explained the 4C’s and what to look for in an engagement ring. They made the process easy. The sliders on their site were nice and made it possible for me to narrow down the diamond specifications I was looking for. There were also pictures for me to get a good view and look for any kind of imperfections. The only bad thing was that there were so many diamonds it was difficult to know which ones are good when you’re an inexperienced buyer. But there are people who can help you and I trusted them as much as I’d trust someone in a store. I spoke with a woman over their live chat and it took no time at all for me to be connected with her. I asked for her opinion on the diamonds I was looking at and she was helpful and answered all my questions about how it would be set. When I chose the band it had a picture of a pear-shaped diamond so I could see how it looked on a hand. It took less than two weeks to put the ring together and ship it. The ring came in nice, sturdy packaging. The only downside was that it was difficult to keep it a secret even more because it was being shipped to the house. So instead of going to a store and buying it there, I had to figure out a way for Kimberly not to see the package when it arrived at home. But that’s not James Allen’s fault. Overall the process was really easy and the price was definitely cheaper than anything in stores for what I was getting and the ring turned out beautiful. – Pat A.

Customer Testimonials

Below are some testimonials from other customers that we’ve found online.

Positive James Allen Reviews

I ordered an amazing engagement ring on behalf of someone else, a halo style princess cut with the highest level of cut and good color and clarity. James Allen was one of the only retailers that had a princess cut Halo cut under $1,000 for the setting. Their website was the best out of all online retailers. $2,000 out the door for a ring that would retail for $5,000+ for the same specs at any other retail store. Even better and what gives James Allen such a great review is their service. I wanted this ring by a certain time period for a proposal. I contacted James Allen customer service requesting a ship date 2 days earlier. They responded back extremely quickly even on a weekend evening. Marcus helped me. Very professional and helpful. They could not make a promise but would ask for a better ship date. The next day it was confirmed it was shipping with tracking information. It arrived exactly on time thanks to James Allen. The ring was better than expected. Very nice ring box as well. Thank you so much!! – Jordan W., Yelp 10/29/2015

Just recently engaged and so happy my fiancé found James Allen! What a beautiful ring… Great quality… Just stunning… And from what I understand great service! The presentation had a wow factor as well… Well done and thank you! Loving my ring! – Liana, WeddingWire

Negative James Allen Reviews

I have to say I am *very* disappointed with James Allen as a company. I thought their website was great and I was super excited when I thought I had finally found the setting I had been agonizingly searching for. But as soon as they found out I would not be purchasing a diamond from them, they completely changed their tune, were uncompromising, and refused to help me. I had also planned on purchasing our wedding bands from them in the future… But now that won’t be happening. I simply cannot understand this kind of customer service! – Kristen S., Yelp 10/23/2015

TERRIBLE customer service! Refused to believe us and 2 other jewelers that the rings (engagement and wedding) were 2 different sizes. They forced the larger ring into the smaller ring and chipped my diamond! Now despite an appraisal they deny the chip is there 🙁 Have to ship the rings back and start all over. – Gina, WeddingWire

James Allen Video

Check out this video to get an idea of how to design your own engagement ring on the James Allen website and what the process is like.

Why Buy Online?

Visit James Allen’s Website

Buying an engagement ring online may sound silly. You don’t get to “see” the ring before you buy it and sometimes, that’s how the ring “speaks” to you. However, with James Allen you’re covered. If you aren’t pleased you can return it within 30 days. Buying an engagement ring online saves you money and allows you to personalize the ring even more since you get to pick out the band and the stone. It also takes some of the salesperson pressure so you can get comfortable with your decision before you commit vs. falling prey to the hard sell tactics often associated with retail. As an added bonus, you get to brag to your fiancé about how you designed the ring just for them! It’s a unique piece of art custom made for your loved one. If you want to see other jewelers available checkout our online engagement ring comparison article.

Are you worried about buying an engagement ring online?

Kimberly is always up for an adventure. She’s used to living out of a suitcase and travels consistently. Her first time out of the country was to Thailand, where she spent 4 1/2 months traveling throughout southeast Asia. Kimberly enjoys exploring new places and diving into new cultures. While Kimberly isn’t traveling you can find her trying a new recipe in the kitchen, spending time outside or just lounging at home.

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3 Comments on "James Allen Reviews: Buy A Ring With Confidence"

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Great article thanks Kimberly! I am scraping my pennies together so I can pop the question to my girlfriend. Was going to over the valentine’s holiday weekend but couldn’t get my act together in time, ha! Anyways, what is the turn around time typically for James Allen rings so I can plan my proposal accordingly? With them being custom didn’t know if it took awhile or what I should expect. Thanks!

Kimberly Alt
Kimberly Alt
Oh my golly, how exciting! Congratulations ahead of time! This is such a fun time in your life so make sure to take the time to truly enjoy it! When my fiance ordered my engagement ring it took about 2 weeks after he ordered it for it to show up at the door. It was about the same for our wedding bands as well. The ring goes through four phases: pre-production, diamond inspection, production and quality assurance. You can also see the progress of your ring online on your James Allen account. The time may vary on your ring depending… Read more »

Awesome, thanks so much @kimberlykurimski:disqus. I’ll be sure to factor in a few weeks into the planning then. And that’s very cool they have a way to track the progress online too! Appreciate you sharing your experience with James Allen.


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